Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
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Engineering
GitHub Copilot and the Methods of Rationality
I went deep on GitHub Copilot to see what all the talk was about.
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Engineering
June 29, 2022
Growth & Startups
Choosing A Segment Alternative By Use Case
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Growth & Startups
June 23, 2022
Growth & Startups
Digital Health Tech Stack Common Questions
Q&A with a panel of digital health product experts
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Growth & Startups
June 21, 2022
Use Cases
Freshpaint and OneSignal Drive Better Customer Messaging
Announcing the OneSignal Integration with Freshpaint: Get The Data You Need for Customer Messaging Even Faster
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Use Cases
May 3, 2022
Use Cases
Freshpaint and June Deliver Instant Product Analytics
Announcing the June Integration with Freshpaint: Get Instant & Meaningful Product Analytics
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Use Cases
April 28, 2022
Engineering
What It Takes To Make A CDP HIPAA Compliant
Here’s a warning: software companies you might end up evaluating claim they’re HIPAA compliant, but they aren’t.
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Engineering
April 22, 2022
Why Patient Care Providers Need to Prioritize A HIPAA Compliant Infrastructure
If you handle customer health data in any capacity, your data infrastructure needs to be HIPAA compliant now — end of story.
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November 17, 2021
Growth & Startups
The Differences Between Product Owners and Product Managers
Product Manager vs. Product Owner: what's the difference? Product managers are strategic, and product owners focus on prioritization, team execution, and building the right thing.
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Growth & Startups
June 3, 2021
Growth & Startups
The Best ETL Tools to Use
ETL is an essential component of data warehousing and analytics, but not all ETL software tools are created equal. There are dozens of ETL tools available today. Here are our suggestions for some of the best ETL tools.
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Growth & Startups
May 11, 2021
Growth & Startups
How to Improve User Onboarding with Data
User onboarding refers to the process of guiding new users through your product, helping them become familiar with it, and teaching them how to use it. A good onboarding flow can increase activation by up to 70% .
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Growth & Startups
April 14, 2021
Growth & Startups
How iOS 14 Impacts Your Facebook Ads
Apple made a number of changes in iOS 14 that will impact the performance of your Facebook Ads.
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Growth & Startups
May 25, 2021
Engineering
What is FLoC? Google's Replacement for Third-Party Cookies
Google wants to replace third-party cookies with FLoC - Federated Learning of Cohorts. Will targeting ads based on cohorts instead of individuals help the web?