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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Website Conversion Optimization
Identify where users drop off, what’s causing friction, and what to fix
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
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Hospitals & Healthcare Systems
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Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Blog
What’s New and What’s Next
Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
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Growth & Startups
Product Analytics Guide: What is it, Best Tools & How to Implement
Tracking the performance of your product can improve it. Learn how product analytics works and how to implement it.
Read more
Growth & Startups
February 24, 2021
Growth & Startups
Create a Tracking Plan: 5 Free Templates from Segment, Mixpanel, Amplitude, and more
Tracking your digital and in-product activities can get messy. Here are 5 free tracking plan templates to make your event tracking life much easier.
Read more
Growth & Startups
March 8, 2021
Growth & Startups
How to Easily Implement Event Tracking
Event tracking is vital for improving your website or app. Learn how to implement event tracking so you can grow your business.
Read more
Growth & Startups
February 1, 2021
Engineering
A Beginner's Guide to Postgres Performance Monitoring
A walk through of some of the minimal tools you need to do Postgres Performance Monitoring.
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Engineering
October 15, 2020
Engineering
Avoiding a Surprise AWS Bill
How we were able to avoid a surprise AWS bill.
Read more
Engineering
October 12, 2020
Growth & Startups
What Is Snowflake and Why Is It Exciting?
An overview of the unique differentiators that makes Snowflake exciting.
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Growth & Startups
October 8, 2020
Growth & Startups
Why is Snowflake so Valuable?
An overview of some of the reasons Snowflake is trading at 150x its revenue.
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Growth & Startups
September 30, 2020
Company News
Anatomy of a Seed Round
An inside view into what raising a seed round during the pandemic is like.
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Company News
August 17, 2020
Growth & Startups
Startup Sales: How To Find Anyone's Email Address In 60 Seconds
Step-by-step way to find anyone's email address in 60 seconds
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Growth & Startups
January 7, 2020
Growth & Startups
YC Stack: Recommendations for Analytics and Marketing Tools for 2020 Startups
Here's what we recommend for a stack of tools
Read more
Growth & Startups
December 18, 2019
Company News
Reflections on the first 90 days of building Freshpaint
10 things we learned in the first 90 days after YC
Read more
Company News
December 16, 2019
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