From Ad Click to Fulfilled Script—With Privacy Built In
Achieve Full-Funnel DTP Measurement Without Compromising Patient Privacy
• Safe-by-default architecture strips sensitive health data before any event fires to Meta, Google, or programmatic DSPs.
• Control exactly which data flows to which destinations through a simple interface. Legal and compliance teams approve data sharing at a granular level. No engineering required, no room for human error.
• Full audit trail of what data flows where, for privacy and compliance leadership and legal review.
• True CAC visibility that connects paid channel spend to the bottom-of-funnel conversion events, like scripts filled, not just site sessions or upper-funnel clicks.
• Multi-touch attribution across the full LillyDirect funnel from awareness through fulfillment.
• Direct-to-patient attribution that doesn't break at the handoff — across LillyDirect's telehealth and pharmacy fulfillment partners, with compliance built in.
A Single Governed Data Layer Built for Eli Lilly
A single Freshpaint pixel replaces every third-party script and tracker. Sensitive health data is automatically filtered before anything leaves your environment. No manual scrubbing, no IT ticket, no compliance review for every new tag.
Compliant conversion events flow in real time to ad platforms and analytics tools. The optimization signals your campaigns depend on like lookalike audiences, suppression lists, and bid optimization are restored immediately.
When a patient redirects from your branded site to a telehealth partner or pharmacy fulfillment, the journey doesn't break. Freshpaint stitches together the full funnel across domains — with compliance baked in.
When privacy and compliance can see exactly what data is collected, where it flows, and how it's governed, they can approve campaigns faster and with confidence. Freshpaint makes compliant growth a shared foundation, not a bottleneck.
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