From Ad Click to Fulfilled Script—With Privacy Built In
Achieve Full-Funnel DTP Measurement Without Compromising Patient Privacy
• Safe-by-default, server-side architecture filters and de-identifies high-risk fields before events are sent to destinations like Meta, Google, or programmatic DSPs.
• Control exactly which data flows to which destinations through a simple interface. Legal and compliance teams can approve data sharing at a granular level. No engineering required, no room for human error.
• Centralized consent logs and configuration history provide an auditable record of how data is governed and where it is sent, giving privacy, compliance, and legal teams the visibility they need for review and oversight.
• True CAC visibility that ties paid media spend directly to filled prescriptions, not just site visits or upper-funnel engagement.
• Multi-touch attribution across the entire DTP journey, from initial awareness through fulfillment.
• Persistent direct-to-patient attribution that holds through the handoff—across telehealth and pharmacy partners—with compliance built in.
A Single Governed Data Layer Built for Novartis
A single Freshpaint pixel replaces every third-party script and tracker. Sensitive health data is automatically filtered before anything leaves your environment. No manual scrubbing, no IT ticket, no compliance review for every new tag.
Compliant conversion events flow in real time to ad platforms and analytics tools. The optimization signals your campaigns depend on like lookalike audiences, suppression lists, and bid optimization are restored immediately.
When a patient redirects from your branded site to a telehealth partner or pharmacy fulfillment, the journey doesn't break. Freshpaint stitches together the full funnel across domains — with compliance baked in.
When privacy and compliance can see exactly what data is collected, where it flows, and how it's governed, they can approve campaigns faster and with confidence. Freshpaint makes compliant growth a shared foundation, not a bottleneck.
Real Impact From A Global Diabetes Brand
Freshpaint gave us a privacy-compliant way to reconnect our marketing stack and re-optimize paid social without compromising our standards. Within months, we recovered 85–90% of lost lead volume, returned CPL to baseline, and are now scaling this approach globally.
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