Mark Rogers

IU Health rebuilt its marketing around winning every care decision across the full patient lifecycle. Here's how.

Trust, privacy, and brand are what separate the healthcare marketers winning in 2026 from everyone else.

Meta’s health data crackdown is already eroding pharma performance, and teams that don’t adapt will see costs rise and results fall.

Pixels can turn routine marketing data into regulated health data. This post shows the three ways it happens.

A look at how leading healthcare leaders are rebuilding their data strategy for a privacy-first world.

AEP 2026 demands a new playbook as digital seniors, privacy rules, and AI reshape how payers win market share.

See how four healthcare marketers turned privacy restrictions into 75% ROI gains and campaigns live in 30 minutes.

Freshpaint + Podscribe make podcast and streaming ads measurable, proven, and HIPAA-safe.

The ground is shifting for healthcare marketers. Find out how to keep up.

Saying ‘no’ to data-driven marketing could be costing healthcare organizations more than they realize.

Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.