Mark Rogers

Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.

Installing Freshpaint behind the login gives healthcare marketers access to deeper conversion insights.

HIPAA doesn't cover everything. State privacy laws are filling the gaps and raising the stakes.

How the HIPAApocalypse sparked a new era of compliant, high-performance healthcare marketing.

Lawsuits over health data tracking are exploding. Learn what's fueling them and how to stay protected.

Learn how healthcare marketers can run high-performing DTC campaigns without violating privacy laws or losing patient trust.

Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.

Learn how payers can protect privacy without sacrificing marketing performance.

Struggling to scale your healthcare marketing? Discover how DSPs can unlock full-funnel ROI beyond paid search.

Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.

Learn how St. Elizabeth Healthcare built a full-funnel marketing strategy that drives growth while safeguarding patient privacy.

See how Freshpaint’s Ad Performance tool helps healthcare marketers track the full patient journey and optimize ad spend.