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Mark Rogers

Director of Content Marketing
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2025 Payer Marketing Report: Budget Trends, Privacy Challenges, and Strategic Insights
Learn how healthcare payers are balancing budget constraints, privacy challenges, and full-funnel marketing strategies
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January 16, 2025
Compliance
How Will Trump’s Presidency Impact Healthcare Privacy?
Trump’s presidency could redefine everything in healthcare privacy, from state laws to federal oversight.
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Compliance
January 15, 2025
Use Cases
Meta’s New Data Restrictions for Healthcare: What We Know So Far
Meta is rewriting the rules for healthcare marketers with new 2025 data-sharing restrictions.
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Use Cases
February 3, 2025
Compliance
Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data and Ad Campaigns
Discover how healthcare marketers can bridge data gaps to optimize ad campaigns, prove ROI, and maintain HIPAA compliance.
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Compliance
December 2, 2024
Product Updates
Introducing Freshpaint Video: The Privacy-First Video Solution for Healthcare
Freshpaint Video offers healthcare organizations a HIPAA-compliant solution for hosting and embedding videos.
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Product Updates
November 20, 2024
Compliance
44% of Healthcare Payers Overlook Privacy Risks: A Guide to Protecting PHI in Digital Advertising
Explore the privacy risks healthcare payers face with digital ad tracking tools.
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Compliance
November 13, 2024
Reduce Cost-Per-Lead by 70% for Your Clients With Freshpaint
Learn how Freshpaint's privacy-first approach can cut costs and boost performance without compromising compliance.
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September 23, 2024
Case Studies
Overcoming a 70% Cost Per Lead Spike: Freshpaint Restores Performance for Healthcare Marketing
Healthcare must choose between HIPAA risk or marketing performance—Freshpaint fixes both.
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Case Studies
September 17, 2024
Freshpaint + Invoca: Unlocking Privacy-First Call Conversions for Healthcare Marketers
Freshpaint and Invoca make it easy for healthcare marketers to track phone call conversions while staying HIPAA-compliant.
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September 5, 2024
Navigating the Whiplash: How Healthcare Organizations Can Stay Ahead of Data Privacy Regulations
Healthcare organizations face relentless data privacy changes. Learn how to stay compliant and in control.
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September 3, 2024
What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare - a Q&A with Legal Expert Jennifer Pike
Insights from a healthcare lawyer on the AHA's lawsuit against HHS guidance
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September 4, 2024
Compliance
Navigating the Complexities: How State-Level Privacy Laws Impact Health Data in the U.S.
Discover how state-level privacy laws are reshaping healthcare data protection alongside HIPAA.
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Compliance
August 28, 2024