Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product
Are You Converting the Most Expensive Page on Your Website?
Product
Are You Converting the Most Expensive Page on Your Website?
Product
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
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Company News
Three Years Selling at Freshpaint
An honest look at how the market, the product, and the sales motion have evolved
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Company News
February 23, 2026
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Five trends are reshaping how healthcare marketers prove their value, and most teams don't know they're falling behind.
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March 25, 2026
Better Attribution, Stronger Consent Controls: New Freshpaint Features to Enhance Your Marketing Measurement
Freshpaint's latest updates give healthcare marketers a clearer picture of what's actually driving results without sacrificing compliance.
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April 9, 2026
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
The exact prescription that doubled new patient growth, increased production 38% YoY, and maxed out practice capacity.
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Marketing Performance
March 16, 2026
Company News
Freshpaint Elevates Ray Mina to Chief Executive Officer
Mina to lead next phase of privacy-fueled performance in healthcare marketing.
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Company News
March 3, 2026
Marketing Performance
Stop Wasting Your Ad Dollars By Cutting This Hidden Tax
Discover the hidden “re-acquisition tax” draining your healthcare marketing budget—and how multi-channel strategies turn patients into loyal return visits.
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Marketing Performance
February 19, 2026
House Call Miami: Why the Smartest Healthcare Marketers Are Rethinking Growth
Trust, privacy, and brand are what separate the healthcare marketers winning in 2026 from everyone else.
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February 4, 2026
Compliance
Ask A Lawyer: FAQs Non-Covered Entities Need to Know
Healthcare data privacy extends far beyond HIPAA. Learn how the FTC, state privacy laws, and the My Health My Data Act regulate health information for non-covered entities—and what marketers need to know to stay compliant.
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Compliance
January 29, 2026
Meta Is Quietly Cutting Off Pharma Marketers. Here’s What to Do Now.
Meta’s health data crackdown is already eroding pharma performance, and teams that don’t adapt will see costs rise and results fall.
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January 23, 2026
The Math No Longer Works in Healthcare Marketing
Why signal loss, rising costs, and privacy pressure demand a new model.
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January 15, 2026
Product
Introducing Freshpaint Consent Manager: Built for State-Level Privacy Compliance in Healthcare
Freshpaint Consent Manager enforces consent automatically, state by state, across your marketing stack.
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Product
January 15, 2026
Product
Healthcare Marketing Performance Is Hard to Measure. We’re Fixing It
Freshpaint Insights gives healthcare marketers a privacy-safe, real-time view of ROI.