*Just Launched*: The State of Healthcare Marketing 2026 Report
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Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
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Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
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Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Better Attribution, Stronger Consent Controls: New Freshpaint Features to Enhance Your Marketing Measurement
Apr 9, 2026
by
Featured Posts
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
HIPAA Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
HIPAA Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
HIPAA Compliance
Staying HIPAA-Compliant: How to Detect Web Tracking Risks on Your Website
HIPAA Compliance
A Privacy-First Framework for HIPAA Compliance: Managing Third-Party Tracking on Healthcare Websites
HIPAA Compliance
Cut the Jargon: A Look at the FTC-HHS Privacy Warning and What It Means For Your Healthcare Org
Use Cases
How To Make Facebook Ads HIPAA Compliant and Still Get Conversion Tracking
Use Cases
What HHS Has to Say About Tracking Technologies in Latest HIPAA Guidance
Growth & Startups
Two Chairs Journey to a HIPAA Compliant Growth Stack
Authors
Michael Malis
Steven Fitzsimmons
Ronnie Higgins
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