Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Learn More
Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Compliance
You Asked, We Answered: Your Top Questions About the Hims & Hers Complaint
Compliance
You Asked, We Answered: Your Top Questions About the Hims & Hers Complaint
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Marketing Performance
The Visibility Gap in Healthcare Marketing Measurement — And How to Fix It
Marketing Performance
The Visibility Gap in Healthcare Marketing Measurement — And How to Fix It
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product
Growth & Startups
Engineering
Company News

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.
Compliance
Privacy-Powered Marketing: How Healthcare Marketers Are Winning with Compliance
How the HIPAApocalypse sparked a new era of compliant, high-performance healthcare marketing.
Read more
Compliance
June 24, 2025
People of Healthcare Marketing
A talk show exploring the human side of healthcare marketing from Freshpaint
Read more
June 18, 2025
The Pixel Problem: Why HIPAA Compliance Isn’t Enough for Healthcare Marketers
Lawsuits over health data tracking are exploding. Learn what's fueling them and how to stay protected.
Read more
June 11, 2025
Direct-to-Consumer, Direct-to-Risk? How to Avoid Privacy Pitfalls in Pharma and Med Device Marketing
Learn how healthcare marketers can run high-performing DTC campaigns without violating privacy laws or losing patient trust.
Read more
June 6, 2025
Compliance
Why Traditional CDPs Fail Healthcare — and What to Do Instead
Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.
Read more
Compliance
May 8, 2025
Compliance
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Learn how payers can protect privacy without sacrificing marketing performance.
Read more
Compliance
March 31, 2025
Use Cases
Beyond Paid Search: How DSPs Unlock Full-Funnel ROI in Healthcare Marketing
Struggling to scale your healthcare marketing? Discover how DSPs can unlock full-funnel ROI beyond paid search.
Read more
Use Cases
March 27, 2025
Compliance
Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them
Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.
Read more
Compliance
March 17, 2025
Compliance
Unlocking the Power of the Full Funnel: How St. Elizabeth Healthcare is Transforming Consumer Marketing
Learn how St. Elizabeth Healthcare built a full-funnel marketing strategy that drives growth while safeguarding patient privacy.
Read more
Compliance
February 26, 2025
Product
Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads
See how Freshpaint’s Ad Performance tool helps healthcare marketers track the full patient journey and optimize ad spend.
Read more
Product
February 3, 2025
2025 Payer Marketing Report: Budget Trends, Privacy Challenges, and Strategic Insights
Learn how healthcare payers are balancing budget constraints, privacy challenges, and full-funnel marketing strategies
Read more
January 16, 2025
Compliance
How Will Trump’s Presidency Impact Healthcare Privacy?
Trump’s presidency could redefine everything in healthcare privacy, from state laws to federal oversight.
Read more
Compliance
January 15, 2025