*Just Launched*: The State of Healthcare Marketing 2026 Report
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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Company News
Measure What Matters: How Attended Appointments Transform Healthcare Marketing Performance
To earn trust and drive growth, marketers must stop chasing vanity metrics and start measuring the business impact of their campaigns.
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Company News
October 30, 2025
Company News
The Day Healthcare Marketing Chose to Shape the Future of an Industry
House Call Chicago marked a turning point for healthcare marketers in the United States who confronted the most pressing challenges in the industry by challenging the belief that privacy and performance are at odds with one another.
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Company News
October 16, 2025
Ready for AEP 2026: Digital Marketing Moves Payers Can't Afford to Miss
AEP 2026 demands a new playbook as digital seniors, privacy rules, and AI reshape how payers win market share.
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October 15, 2025
Use Cases
Privacy-First Audience Targeting: Real Results From 4 Healthcare Leaders
See how four healthcare marketers turned privacy restrictions into 75% ROI gains and campaigns live in 30 minutes.
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Use Cases
October 1, 2025
Use Cases
The State of Healthcare Audio Advertising: Why Benchmarks Matter More Than Ever
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Use Cases
September 30, 2025
Product Updates
Freshpaint + Podscribe: Making Audio Ad Attribution Safe for Healthcare
Freshpaint + Podscribe make podcast and streaming ads measurable, proven, and HIPAA-safe.
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Product Updates
September 25, 2025
From Compliance to Control: How Freshpaint Integrates With Consent Tools
From Compliance to Control: How Freshpaint Integrates With Consent Tools
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September 16, 2025
Compliance
The Biggest Risk in Healthcare Marketing: Standing Still
The ground is shifting for healthcare marketers. Find out how to keep up.
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Compliance
September 8, 2025
Cyber Insurance: The New Shadow Regulator In Healthcare Marketing
Cyber insurers now shape healthcare marketing by scrutinizing tracking tech like pixels, driving stricter coverage terms and requiring stronger risk controls.
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September 5, 2025
6 Ways to Navigate Healthcare Marketing In a Time of Constraints
Discover 6 practical strategies for healthcare marketers to stretch budgets, prove ROI, and drive growth—even in times of financial and regulatory constraints.
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September 4, 2025
Compliance
Say Yes to Privacy-First Marketing: How Compliance and Marketing Can Win Together
Saying ‘no’ to data-driven marketing could be costing healthcare organizations more than they realize.
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Compliance
September 4, 2025
Product Updates
Introducing Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Healthcare's first compliant audience targeting platform is here.
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Product Updates
September 3, 2025