What’s New and What’s Next

Mina to lead next phase of privacy-fueled performance in healthcare marketing.

Discover the hidden “re-acquisition tax” draining your healthcare marketing budget—and how multi-channel strategies turn patients into loyal return visits.

Trust, privacy, and brand are what separate the healthcare marketers winning in 2026 from everyone else.

Healthcare data privacy extends far beyond HIPAA. Learn how the FTC, state privacy laws, and the My Health My Data Act regulate health information for non-covered entities—and what marketers need to know to stay compliant.

Meta’s health data crackdown is already eroding pharma performance, and teams that don’t adapt will see costs rise and results fall.

Why signal loss, rising costs, and privacy pressure demand a new model.

Freshpaint Consent Manager enforces consent automatically, state by state, across your marketing stack.

Freshpaint Insights gives healthcare marketers a privacy-safe, real-time view of ROI.

Patients expect privacy. Leaders expect growth. This playbook explains how healthcare marketers can deliver both with Privacy by Design.

Privacy-first CTV gives healthcare marketers a way to grow beyond Google, and prove it.

Your ads are winning—but your ROI is dying at the front desk. Discover the “hidden” reasons your funnel is leaking before you spend another dollar.

Healthcare marketers waste budget when conversions are misdefined, data is fragmented, and privacy risk blocks optimization—here’s how MVP fixed it with outcome-based tracking and a privacy-safe data layer.