What’s New and What’s Next

Most cookie consent tools in healthcare don’t actually block sensitive data sharing—leaving organizations exposed to lawsuits and regulatory risk. Here’s what you’re missing.

Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.

Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.

Installing Freshpaint behind the login gives healthcare marketers access to deeper conversion insights.

California's $1.55M Healthline Media isn't just another settlement—it just rewrote the rules of healthcare marketing AND healthcare publishing.

HIPAA doesn't cover everything. State privacy laws are filling the gaps and raising the stakes.

How the HIPAApocalypse sparked a new era of compliant, high-performance healthcare marketing.

A talk show exploring the human side of healthcare marketing from Freshpaint

Lawsuits over health data tracking are exploding. Learn what's fueling them and how to stay protected.

Learn how healthcare marketers can run high-performing DTC campaigns without violating privacy laws or losing patient trust.

Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.

Learn how payers can protect privacy without sacrificing marketing performance.