Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
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From Compliance to Control: How Freshpaint Integrates With Consent Tools
From Compliance to Control: How Freshpaint Integrates With Consent Tools
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September 16, 2025
Compliance
The Biggest Risk in Healthcare Marketing: Standing Still
The ground is shifting for healthcare marketers. Find out how to keep up.
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Compliance
September 8, 2025
Cyber Insurance: The New Shadow Regulator In Healthcare Marketing
Cyber insurers now shape healthcare marketing by scrutinizing tracking tech like pixels, driving stricter coverage terms and requiring stronger risk controls.
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September 5, 2025
6 Ways to Navigate Healthcare Marketing In a Time of Constraints
Discover 6 practical strategies for healthcare marketers to stretch budgets, prove ROI, and drive growth—even in times of financial and regulatory constraints.
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September 4, 2025
Compliance
Say Yes to Privacy-First Marketing: How Compliance and Marketing Can Win Together
Saying ‘no’ to data-driven marketing could be costing healthcare organizations more than they realize.
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Compliance
September 4, 2025
Product Updates
Introducing Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Healthcare's first compliant audience targeting platform is here.
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Product Updates
September 3, 2025
Compliance
Cookie Consent Tools: The Big Legal Blind Spot in Healthcare Marketing
Most cookie consent tools in healthcare don’t actually block sensitive data sharing—leaving organizations exposed to lawsuits and regulatory risk. Here’s what you’re missing.
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Compliance
August 28, 2025
Compliance
The Targeting Problem in Payer Marketing (And How to Fix It Without Violating HIPAA)
Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.
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Compliance
June 30, 2025
Compliance
The Targeting Problem in Healthcare Marketing (And How to Fix It Without Violating HIPAA)
Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.
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Compliance
August 11, 2025
Use Cases
Behind the Login: Why Installing Freshpaint on Authenticated Experiences Is Secure and Strategic
Installing Freshpaint behind the login gives healthcare marketers access to deeper conversion insights.
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Use Cases
July 31, 2025
Healthline’s $1.55M Lesson: Browsing Data Is Now Health Data
California's $1.55M Healthline Media isn't just another settlement—it just rewrote the rules of healthcare marketing AND healthcare publishing.
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July 16, 2025
Compliance
State Laws & HIPAA Gaps: Why Exemptions Aren't a Free Pass Anymore
HIPAA doesn't cover everything. State privacy laws are filling the gaps and raising the stakes.