Healthcare Marketing's Playbook for the 2027 Medicaid Changes
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Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
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Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Use Cases
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Marketing Performance
Case Studies
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Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
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Growth & Startups
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Marketing Performance
The Marketing Measurement Gap That’s Costing Direct-to-Patient Pharma Billions
Why the ecommerce playbook doesn’t fully translate to pharma – and what to do about it.
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Marketing Performance
June 11, 2026
Marketing Performance
Beyond Search and Social: Measuring CTV’s Role In Patient Acquisition
Vibe and Freshpaint are helping healthcare marketers measure how CTV campaigns drive real patient actions.
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Marketing Performance
June 11, 2026
Product
Solving One of Healthcare Marketing’s Attribution Blind Spots: Phone Calls
Freshpaint and CTM partnered to unlock privacy-safe call attribution for healthcare.
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Product
June 16, 2026
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
How dermatology groups improve growth decisions with standardized tracking.
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Marketing Performance
June 8, 2026
Product
Are You Converting the Most Expensive Page on Your Website?
How conversion rate optimization improves performance without increasing spend.
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Product
June 4, 2026
Product
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
See how Freshpaint’s latest features help you visualize full patient journeys, tighten HIPAA‑aligned tracking, and activate more channels with compliant tools
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Product
May 18, 2026
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
We wired Epic (MyChart) into our marketing technology stack in about 90 days. You can, too.
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Use Cases
May 14, 2026
Compliance
HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns
Learn how healthcare marketers can run HIPAA compliant, data-driven campaigns that drive growth without exposing PHI
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Compliance
May 19, 2026
Marketing Performance
Programmatic Advertising in Healthcare: Everything You Need to Know
Learn how healthcare marketers can run compliant programmatic advertising campaigns without sacrificing performance
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Marketing Performance
May 11, 2026
Marketing Performance
How Oklahoma's Only Academic Health System Built a Precision Cancer Screening Engine
See how OU Health built a precision cancer screening engine that segments patients, deploys mobile units, ties tactics to revenue, and proves marketing’s impact.
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Marketing Performance
May 1, 2026
Compliance
Pharma Marketing Analytics in a Privacy-First Era: What a Recent Lawsuit Reveals
The line between patient privacy and pharma marketing isn’t new, but the consequences of getting it wrong are becoming harder to ignore.
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Compliance
April 23, 2026
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
IU Health rebuilt its marketing around winning every care decision across the full patient lifecycle. Here's how.
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Marketing Performance
April 21, 2026