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The Hidden Cost of Bad Measurement: Why Healthcare Marketers Waste Budget—And How to Fix It

Healthcare marketers waste budget when conversions are misdefined, data is fragmented, and privacy risk blocks optimization—here’s how MVP fixed it with outcome-based tracking and a privacy-safe data layer.

The Pixel Problem for Pharma and DTC Health: 3 Risks Privacy Leaders Can’t Ignore

Pixels can turn routine marketing data into regulated health data. This post shows the three ways it happens.

The Attribution Trap Keeping Healthcare Marketing Stuck on Google

Last-click is lying to you. It gives all the credit to Google, making multichannel look like a waste and wrecking growth.

Dec 2, 2025

by

Ray Mina

From Cost Center To Revenue-Driver: 4 Ways Healthcare Marketers Can Regain Trust In Their Organizations

A look at how leading healthcare leaders are rebuilding their data strategy for a privacy-first world.

Nov 18, 2025

by

Mark Rogers

Freshpaint Blog

The Hidden Cost of Bad Measurement: Why Healthcare Marketers Waste Budget—And How to Fix It

The Pixel Problem for Pharma and DTC Health: 3 Risks Privacy Leaders Can’t Ignore

The Attribution Trap Keeping Healthcare Marketing Stuck on Google

From Cost Center To Revenue-Driver: 4 Ways Healthcare Marketers Can Regain Trust In Their Organizations

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