Freshpaint Blog

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Why Search-First Payer Marketing Is Hitting a Ceiling with Craig Blake and Aaron Mauck

Unlock why payer search performance is plateauing—and how smarter brand, channel, and retention strategy breaks the ceiling.

Feb 25, 2026

by

Ronnie Higgins

Marketing Performance

Stop Wasting Your Ad Dollars By Cutting This Hidden Tax

Discover the hidden “re-acquisition tax” draining your healthcare marketing budget—and how multi-channel strategies turn patients into loyal return visits.

Feb 19, 2026

by

Ronnie Higgins

Marketing Performance

How Channel Myopia Is Undermining Payer Marketing with Jeric Griffin

Unpack why last‑click lies to healthcare marketers—and how multi‑channel attribution and CRO can unlock real payer growth beyond overcredited paid search.

Feb 18, 2026

by

Ronnie Higgins

Marketing Performance

How the Digital Front Door Drives Healthcare Growth with Adrienne Woods

The digital front door isn’t UX. It’s growth infrastructure. Learn how Hackensack Meridian Health tracks from click to attended appointment to prove marketing ROI.

Feb 11, 2026

by

Ronnie Higgins