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What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Marketing Performance
How to Fix the Visibility Gap in Healthcare Marketing Measurement
Marketing Performance
How to Fix the Visibility Gap in Healthcare Marketing Measurement
Product
What to Look for in a Healthcare Marketing Platform Partner
Product
What to Look for in a Healthcare Marketing Platform Partner
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
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Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product
Growth & Startups
Engineering
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Marketing Performance
How the 2022 HHS Guidance Accidentally Made Healthcare Marketers Better
Future-proofing measurement with first-party data.
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Marketing Performance
July 8, 2026
Marketing Performance
How to Navigate Health Data Privacy Laws in DTP and DTC Pharma Marketing
Privacy is becoming pharma marketing's new competitive advantage.
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Marketing Performance
July 6, 2026
Product
Freshpaint AI, Conversion Rate Optimization, Personas, and More: New Freshpaint Features for Healthcare Marketers
Our latest features help marketers improve website conversion and get faster answers with AI.
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Product
June 30, 2026
Marketing Performance
How a Payer Marketing Agency Drives Enrollment When Pixels Are Off the Table
Turn D-SNP enrollment limits into an edge. See how Amsive Health grew leads without pixels, real-time data, or extra budget.
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Marketing Performance
June 22, 2026
Marketing Performance
The Marketing Measurement Gap That’s Costing Direct-to-Patient Pharma Billions
Why the ecommerce playbook doesn’t fully translate to pharma – and what to do about it.
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Marketing Performance
June 11, 2026
Marketing Performance
Beyond Search and Social: Measuring CTV’s Role In Patient Acquisition
Vibe and Freshpaint are helping healthcare marketers measure how CTV campaigns drive real patient actions.
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Marketing Performance
June 11, 2026
Product
Solving One of Healthcare Marketing’s Attribution Blind Spots: Phone Calls
Freshpaint and CTM partnered to unlock privacy-safe call attribution for healthcare.
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Product
June 16, 2026
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
How dermatology groups improve growth decisions with standardized tracking.
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Marketing Performance
June 8, 2026
Product
Are You Converting the Most Expensive Page on Your Website?
How conversion rate optimization improves performance without increasing spend.
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Product
June 4, 2026
Product
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
See how Freshpaint’s latest features help you visualize full patient journeys, tighten HIPAA‑aligned tracking, and activate more channels with compliant tools
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Product
May 18, 2026
Compliance
HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns
Learn how healthcare marketers can run HIPAA compliant, data-driven campaigns that drive growth without exposing PHI
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Compliance
May 19, 2026
Marketing Performance
Programmatic Advertising in Healthcare: Everything You Need to Know
Learn how healthcare marketers can run compliant programmatic advertising campaigns without sacrificing performance
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Marketing Performance
May 11, 2026