Are You Converting the Most Expensive Page on Your Website?
Learn More
Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Compliance
ALERT: What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders
Compliance
ALERT: What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product
Growth & Startups
Engineering
Company News

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.
Marketing Performance
Single-Funnel Thinking in Healthcare Marketing is Outdated
What changes when you treat patient acquisition as a series of funnels.
Read more
Marketing Performance
July 29, 2026
Marketing Performance
How the 2022 HHS Guidance Accidentally Made Healthcare Marketers Better
Future-proofing measurement with first-party data.
Read more
Marketing Performance
July 8, 2026
Marketing Performance
How to Navigate Health Data Privacy Laws in DTP and DTC Pharma Marketing
Privacy is becoming pharma marketing's new competitive advantage.
Read more
Marketing Performance
July 6, 2026
Product
Freshpaint AI, Conversion Rate Optimization, Personas, and More: New Freshpaint Features for Healthcare Marketers
Our latest features help marketers improve website conversion and get faster answers with AI.
Read more
Product
June 30, 2026
Marketing Performance
How a Payer Marketing Agency Drives Enrollment When Pixels Are Off the Table
Turn D-SNP enrollment limits into an edge. See how Amsive Health grew leads without pixels, real-time data, or extra budget.
Read more
Marketing Performance
June 22, 2026
Product
What to Look for in a Healthcare Marketing Platform Partner
Five things our CPTO recommends you focus on.
Read more
Product
June 24, 2026
Marketing Performance
The Marketing Measurement Gap That’s Costing Direct-to-Patient Pharma Billions
Why the ecommerce playbook doesn’t fully translate to pharma – and what to do about it.
Read more
Marketing Performance
June 11, 2026
Marketing Performance
Beyond Search and Social: Measuring CTV’s Role In Patient Acquisition
Vibe and Freshpaint are helping healthcare marketers measure how CTV campaigns drive real patient actions.
Read more
Marketing Performance
June 11, 2026
Product
Solving One of Healthcare Marketing’s Attribution Blind Spots: Phone Calls
Freshpaint and CTM partnered to unlock privacy-safe call attribution for healthcare.
Read more
Product
June 16, 2026
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
How dermatology groups improve growth decisions with standardized tracking.
Read more
Marketing Performance
June 8, 2026
Product
Are You Converting the Most Expensive Page on Your Website?
How conversion rate optimization improves performance without increasing spend.
Read more
Product
June 4, 2026
Product
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
See how Freshpaint’s latest features help you visualize full patient journeys, tighten HIPAA‑aligned tracking, and activate more channels with compliant tools
Read more
Product
May 18, 2026